Your website allows your customers to engage with your business 24 hours a day, 7 days a week regardless if you are physically open or not. If your website has been up and running for a few months and it doesn’t seem to be generating the leads or results you are looking for it is costing you money. Here are the top 5 reasons your website is costing you money:
Slow load times
Your website should load in less than 3 seconds or a user will abandon your website and head to a competitor. In society today, everyone wants things instantaneous and your website is no different. All of those images and interactive files may help your website look fancy, but it could be slowing down your website so much that your visitor quickly leaves, never realizing how you can help them grow their business.
Every website on the internet today should have a mobile-friendly, responsive design. More and more users use their cell phones to navigate the internet and if they are stuck pinching and zooming to find your services/products frustration will set in. Search engines, such as Google, have even started penalizing businesses for not having a mobile website. If your website is mobile-friendly, it may not even show up in Google’s search results!
No Call-to-Action or old content
When a potential customer goes to your website they should immediately know what type of product or service you can offer them. With so much competition out there your content should be top-notch and updated regularly to show your business is thriving and growing. Along with having great content, your customers need to know what their next steps are. Your website’s job is to guide them where you want them to go next whether it’s filling out your contact form for more information or purchasing a product that you ship to their house.
No Search Engine Optimization
A lot of web design companies find a cheap theme from themeforest.net, add your logo, change some colors and call it complete, but without proper Search Engine Optimization (SEO), your customers may never actually find you online. Having the proper keyword phrases and page descriptions can make all the difference when it comes to search results. The Content Management System we use, WordPress, has plugins that can assist with setting up proper SEO techniques.
Just like Google penalizes you for not having a mobile-friendly website, they have also started to penalize for the lack of an SSL certificate. SSL certificates come in two different types. Which one is right for you depends on the scope of your website. For informational websites, the free SSL certificate is suitable and a good idea to have on your website. Websites with the little lock icon next to their URL are seen as legitimate. For e-commerce sites, an SSL certificate is vital for client security when you are collecting payment and address information.
Don’t let your website cost you money
If you’ve recently had your website built or it has been a few years and your website is suffering from any of the above reasons, reach out to us and we can help find the perfect monthly website plan for your business today!